For your website, you’ve produced some extremely strong copy. The photos of your products are well-polished. Your website’s overall design is professional. And you’re gaining visitors to your site owing to marketing activities like these.
There are several possibilities to make mistakes on your website that may cost the user leave a website. Consider whether you’re assembly any of the following blunders that lead to users leaving a website without converting if you’re having trouble persuading purchasers to stick around. Here are some of the reasons for professional web design services.
Six Reasons Why User Leave A Website in Ten Seconds.
1- Your design is outdated.
We all judge books by their covers, which is an unfortunate truth. Derek Halpern provided fascinating research on his blog “Social Triggers” that backs up the influence a site’s design may have on its perceived trustworthiness.
In the study, participants were asked to browse hypertension-related websites and then score how trustworthy or untrustworthy they thought they were. Surprisingly, the survey discovered that 97 percent of concerned respondents blamed their unease on the website’s appearance. And, ultimately, users leave a website. Design is important. So, if your website still appears as it came from Geocities in 1996, it’s time for a professional makeover.
2- It’s tough to read your stuff.
Consider that design is about more than simply colors, pictures, and graphics. The typefaces you select, as well as the colors of your text and backdrop, can affect how easy your website’s information is to read and digest. It’s just not going to translate properly if it can’t be read easily.
Except that you should never, ever use Comic Sans, there are no hard-and-fast rules on which fonts to employ and which to avoid. For the greatest effects, adhere to high-contrast color schemes and clean, ornament-free serif or sans serif typefaces.
Stick to bigger fonts when it comes to font size to provide visitors a better experience, whether they’re on a PC or a mobile device. Use a font size of 20 px or greater for headings. Stick to 12 px or larger for body copy.
3- Your website is using out-of-date plugins.
If your sales material is buried in Flash files, you’ll have to wait a long time for people who don’t have the time or interest to install current versions of this out-of-date software. Even YouTube has moved away from Flash object embeds in favor of the HTML5 video player.
Instead, for all of your movies and animations, utilize HTML5. Consist of a summary, notes, or a transcript of the video to give people who can’t or don’t want to watch it a better experience (and to assist with SEO).
Keep in mind, though, that plugins and add-ons are frequently obsolete. The fewer bells and whistles your website has, the less time you’ll have to spend keeping up with new technologies.
4- Your website’s videos start playing automatically.
I am not aware of you, but nothing makes me hit the “Back” button and leads to the users leaving a website than an auto-playing video. Customers that are digitally aware nowadays desire to control how and when they consume internet material. Blasting at them without their permission is an easy method to drive visitors away from your site without making a purchase.
5- Our registration procedures are cumbersome.
Gated content is excellent for attracting visitors to a website’s sales funnel. Gating everything and enforcing rigorous registration criteria, on the other hand, will destroy your conversion rate.
As you create registration opportunities, consider if each field you add is needed. If you’re having trouble cutting anything, keep in mind that Expedia made an extra $14 million by deleting only one data column.
6- Your gated offers aren’t relevant or appealing.
It’s one thing to create a captivating offer, but is it relevant to your target market? If so, are you displaying it in a way that attracts visitors? If you see that people are coming on your landing pages and then leaving, there’s a strong likelihood they’re not interested in the deal you’re promoting.
A compelling call-to-action on a high-converting landing page makes it apparent to the visitor what the next step is — and what they can anticipate if they do it. To learn how to write persuasive landing page content, read this blog article. Split testing your landing pages to discover what connects with your target audience is another option.