“Dress for respect” is a special dress worn by women to measure how many times the wearer was groped or touched.
The dress is sewn with sensors attached to it wherein signals of information on how many times the wearer is touched are being transferred to the control unit in real time via Wi-Fi.
This smart dress was designed by advertising agency Ogilvy based on how women who tell stories of being sexually harassed are met with doubt or disbelief.
“It gives us a broader vision of harassment,” said Nagib Nassif, a developer who worked on the garment’s technology.
However, the dress got a test run in Brazil; three women wore the sparkly conceptual dress to a Sao Paulo club in one night, and the data showed they were touched nonconsensually 157 times in less than four hours. That averages more than 40 touches per hour.
Meanwhile Argentine sex products retailer Tulipan promotes “consent” as crucial to sex with the consent condoms.
Tulipan “Consent condoms” are not like the regular condoms you find in drugstore which requires just two hands to open. The “consent pack” can only be opened with four hands.
Why four hands when we naturally have two hands?
Tulipan believes in the importance of consent in any sexual encounter, “If they don’t say yes, it means no,” the tagline on a video demonstration reads.
The “they” includes both parties, typically male and female who are about to indulge in the act of sex.
“Tulipan has always spoken of safe pleasure, but for this campaign we understood that we had to talk about the most important thing in every sexual relationship — pleasure is possible only if you both give your consent,” Joaquin Campins of BBDO said in a statement.
The company sees this as a means to curb forceful sex as well as other sexual assaults.
Tulipan has placed the limited-edition product in bars and at events around Buenos Aires, and is sharing the product on social media with the hashtag #PlacerConsentido, or “permitted pleasure.” Tulipan plans to sell the condoms online in the future, TNW reports.