Kim, Khloe, Kourtney, Ellen DeGeneres, Taylor Swift, and Ariana Grande topped list of fake Instagram followers. This was revealed when the Institute of Contemporary Music Performance (ICMP) in London took various celebrity accounts and put them through a software IG audit to uncover just how many followers were real.
The software IG Audit was used to run the investigation along with SparkToro’s Fake Followers Audit to measure what percentage of their following was actually real.
According to the results, Ellen DeGeneres topped the list showing that 58 per cent of her 75.6million followers were fake, followed by Kourtney Kardashian’s 80.4million followers 49 per cent were fake
Kim who has 143.6million followers and Khloe, who has 96million, both have 44 per cent fake followers. Kylie Jenner happens to base the list with 30 per cent of her 140.3million fans classed as fake.
Making almost half of Kim, Khloe and Kourtney Kardashian’s Instagram followers fake.
Since influencer marketing is top-notch today, people tend to bloat their accounts with fake followers, likes on Instagram using bots and third party apps.
Recent trends show how notable celebs like the Kardashians–Jenners live off social media by promoting their brands posts as well as other brands on their accounts. It is said that Kim Kardashian receives between $300,000 to $500,000 for a single promotion, and about $1,000,000 depending on the brand and the duration of the promotion.
However, Instagram has been out deflating bloated accounts propagated via unethical means.
Following the revealing of actual account followers of these array of incredible celebrities, do you think it’d translate to bad business for them?