Google had earlier cancelled all in-person events for the year. And now, it has announced on Twitter and YouTube their first ever virtual webmaster conference. Oh!no! A virtual webmaster “unconference” instead. It’s a virtual yet unconventional conference. The “unconference” means that participants get to choose which sessions they attend to, instead of just listening to speakers make presentations—No presentations. It will be a series of interactive discussions.
Traditionally, Google conferences have always been in-person and have high demand, but due to the global pandemic almost all events have now become virtual. And while there’s a public registration link, Google still limits the spots:
“As we have limited spots, we might have to select attendees based on background and demographics to get a good mix of perspectives in the event.”
Google hasn’t yet announced the sessions, but there have been interesting proposals:
* Ads and SEO mythbusting
* Tips to get your content displayed in Discover feed
* Approaches to improve Core Web Vitals for non tech-savy webmasters
* Web performance, what metrics are important, how to measure, how to spot what is a priority
* Mobile/desktop diffing – parity findings
* Helping you (or your clients) understand how their WordPress site is doing on the web with Site Kit
* Brainstorming session: how can Search Console team further help publishing on the open-web?
* E-Commerce SEO 101: Best Practices for Optimizing Online Stores
* CrUX Show and Tell
* hreflang: how to implement, when to implement
* Improving Search documentation
* Mobile first indexing and how to prepare for it
* Talking about talking about SEO
* Communicating our publisher policies and monetized updates
* Fun with scripts!
* Common issues with Structured Data for Rich Snippets
Attendees will then select two sessions from the original list of proposals, and the sessions that receive the most votes will make it to the final schedule.
The unconference will kickoff on August 26. If you’re interested, you can sign up here until August 19.