Google Launches Shoploop; An Entertaining New Way To Shop Online


Google has just launched Shoploop, an entertaining new way to shop online. The amazing Shoploop platform was created to fully serve the growing interest in online shopping since the pandemic, while tapping into the rising popularity of short-form video.

According to Google, Shoploop is a “video shopping platform for discovering, evaluating, and buying products, all in one place.”

Redefining how new products are being discovered, “Shoploop is more interactive than just scrolling through images, titles and description on a traditional e-commerce site. All Shoploop videos are shorter than 90 seconds and help you discover new products in an entertaining way, whether you want to try at-home nail stickers, revive your second-day hair or get a concealer that gives full coverage,

With demonstrations from real and relatable people, you will have a preview of the experience you are shopping for before heading to a physical store. It’s way an augmented reality.

“We want to help people experience the look and feel of products they’re shopping for in real life without going to a physical store,” Google said in a blog post.

After making a buying decision, you can then proceed to having a “simple purchase experience” on the self-same Shoploop platform.

The platform only carters for beauty products for now and only has the mobile web version available.

Incredible, isn’t it?