AdWeek reports that Instagram will now allow advertisers for users in the US and Turkey to create Instagram ads without linking a Facebook Page.
This means the option is only available to brands and creators that haven’t already promoted posts on Instagram, as those who have already done so have likely already linked their accounts on the two platforms.
“You can now create Instagram ads without having a presence on Facebook. If you are promoting a post from your Instagram business account for the first time, you won’t have to connect to a Facebook ad account or Facebook Page,” said Instagram on Monday.
Instagram shared details on how brands or creators promoting posts on Instagram for the first time, in Turkey or the U.S., can create ads, manage promotions and view insights, all within the Instagram app.
To promote a post, the advertiser must go to its profile and tap the post it wishes to promote, and then tap “Promote” below the post’s image.
Here, details of the promotion are added, including destination (where to send people who click on the ad), audience (who the advertiser wants to reach), budget (daily) and duration.
Once all of the above information is completed, the advertiser can tap “Next,” followed by “Create Promotion,” at which point the ad will be reviewed to ensure that it does not violate any of Instagram’s advertising policies. This process is generally completed within 60 minutes.
Once the promotion has been reviewed and approved, it will go live.
Meanwhile, Brands and creators who still wish to continue using Facebook’s ads manager to manage campaigns across Facebook’s family of applications must still link their Facebook ad account.
Are you a first time Instagram advertiser in the US or Turkey. What’s your experience using Instagram’s new standalone advertising?
What out for my next post on
Facebook vs. Instagram Ads: Where Should You Advertise? It promises to be insightful.