Microsoft To Shut Down Ads Monetization Platform On June 1, 2020, Developers Urged To Migrate

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Microsoft announced that they will be shutting the Microsoft Ad Monetization for UWP (Universal Windows Platform) apps, or those apps distributed via Windows Store, on June 1, 2020.

The decision was made primarily because it “is no longer viable for us to continue operating the product at the current levels”, the company said in a blog post

As of June 1st 2020, the Microsoft Ad Monetization platform for Windows UWP apps will be shut down.

However, there are Key points to note says Microsoft:

—The Ad monetization service will continue to run through the shutdown date of June 1, 2020. Certain underperforming Ad networks will be shut down between now and June 1, 2020.

—Developer earnings through the platform prior to the shutdown date (i.e. May 31, 2020) will be paid out per the regular payout schedule.

—Historical data including Ad performance data will be made available for download till June 8. All Ad Monetization web pages such as the ad unit configuration, analytics pages will be taken down post this date.

Microsoft empathizes with developers who greatly depend on the ad monetization platform today for income and visibility. And encourages them to begin to make plans to switch over to other platforms.

“While this transition may be painful for developers who rely on the Ad Monetization platform today, we want to provide adequate time to make the transition to another ad platform. Our recommendation is to begin initiating a switch over immediately by evaluating alternate options for ad monetization for your Windows apps.”

This is Microsoft streamlining its services to focus more on its viable product arms

Thoughts please?