Starlink, a division of Elon Musk’s rocket company, SpaceX, has experienced an unprecedented surge and booming in popularity throughout 2023. The demand for reliable and high-speed internet access has driven Starlink’s user base to nearly triple, marking a significant milestone in the company’s journey to redefine the way we connect.

One of the key factors contributing to Starlink’s rapid rise is its expansion into multiple new countries. As of 2023, Starlink has become a symbol of hope for remote and underserved regions by providing internet access to areas where traditional infrastructure is lacking. This expansion not only reflects the growing global demand for reliable internet but also underscores Starlink’s commitment to making connectivity accessible to a wider audience.

The potential for Starlink’s future growth has sparked speculation about the company’s plans to go public. Rumors of an Initial Public Offering (IPO) have been circulating, suggesting that Elon Musk may take the company public to fuel further expansion and capitalize on its soaring popularity. An IPO could provide Starlink with the necessary capital to enhance its satellite network, improve services, and continue its mission to connect the world. Although an IPO would be achieved when the company’s cash flow is more predictable” as been announced by Elon Musk.

U.S. traffic from Starlink grew by more than 150% this year compared with 2022, Cloudflare said in the end of year report. And traffic increased this year by more than 1,600% in Brazil, where Starlink began service last year, Cloudflare said.

While on the flip side, Starlink has found itself at the center of controversy, particularly concerning its role in conflict zones like Ukraine and Gaza. The use of Starlink in these war-torn areas has raised ethical and geopolitical concerns. Nevertheless, the satellite-based internet service has proven to be a lifesaver for residents in regions where conventional communication infrastructure has been disrupted by conflict. It has enabled connectivity for essential services, communication, and access to information.

Starlink uses thousands of low-orbit satellites to deliver internet service to portable dishes. It’s especially popular in rural areas, including in certain schools, though satellite internet remains a small share of global internet usage. 

Starlink is yet to confirm Cloudflare’s growth numbers